The Delight Index (and Experience of a Product or Service)
Covid has changed the entire humanity. Amid all the negatives from hos…
Marketing
Category Management – 2 The Process
Following “Category Management – 1 The Basics”, is t…
Category Management – 1 The Basics
As originated from retail business, Category Management (Catman) was s…
Grocery Market Data – 2 NielsenIQ
Yes to be precise, it’s NielsenIQ. The story goes back to 1923, when A…
Grocery Market Data – 1 Overview
I started my professional career as a project associate in the Innovat…
Measuring the Effectiveness of Marketing
Below I’m trying to summarise all the metrics measuring the effectiven…
Brands that I Love – Oatly! (“!” is in fact part of the brand)
I love brand that makes me smile, and Oatly is one of them. I smiled a lot while watching their video “What is Oatly”, receiving their HR newsletter thanking me for making their work easier by actively connecting with them, and seeing the little clouds drifting across the product page. Oatly is world’s original and …
Brands that I Love – Oatly! (“!” is in fact part of the brand) Read More »
Brands that I Love – Tony’s Chocolonely
I’m writing this blog up while having their “Nougat milk almond honey”…