with your feet on the ground, you are a bird in a flight

Go fly a kite.

A personal website or more of a playground for Shuangshuang Cheng. 

She writes, paints, runs and plays to feel the world. 

About me

My uncle lived with us for a while when I was around ten, he always took me to fly a kite during springtime in a park near Bayi Overbridge. I had to finish homework before leaving school, rushed home, and rode on a bicycle with him to the park. It’s never easy to fly a kite for me, but after many tries, I managed to see my kite fly to the highest height. There’s nothing else to compare the feeling of flying a kite, when your feet are firmly on the ground, and your sight and heart are up in the sky high. 脚在泥里,眼放在云端。

Feature

Category Management 1 The Basics

Category Management 1 - The Basics

As originated from retail business, Category Management (Catman) was such a keyword in the first few years of my professional career, I worked as a Category Manager for a bit in a grocery retailer in Beijing, prior to that, I spent 2 years in the Private Brand (PB) Marketing Department and that’s where I acquired the essential Catman skills.  

In a few blogs, I’m summarising my understanding of Category Management in today’s world. The main purpose is actually very self-oriented - for me to refresh the memories, and hopefully through some further learning to sharpen the saw in the particular field. 

This article is dedicated to Jane, and her dog Andy whom we all loved so much and will be always missed.  

Business and Marketing

The Delight Index Cover

Covid has changed the entire humanity. Amid all the negatives from hos...

Category Management - 2 The Process

Following “Category Management – 1 The Basics”, is t...

Category Management 1 The Basics

As originated from retail business, Category Management (Catman) was s...

measure up, measure, unit of measurement-2737004.jpg

Yes to be precise, it’s NielsenIQ. The story goes back to 1923, when A...

Grocery Market Data - 2 NielsenIQ

I started my professional career as a project associate in the Innovat...

whiteboard, marketing, idea-4876651.jpg

Below I’m trying to summarise all the metrics measuring the effectiven...

Brands that I Love - Oatly!

I love brand that makes me smile, and Oatly is one of them.  I smiled a lot while watching their video “What is Oatly”, receiving their HR newsletter thanking me for making their …

office, business, icon-6556228.jpg

When the marketing team members reached to 8 a few years ago, I knew I won’t be able to give all the direct reports the right amount of guidance and attention, therefore restructured …

Tony's chocolonely bar

I’m writing this blog up while having their “Nougat milk almond honey”...

Read anything you want. Just read. Books are possibilities. They are escape routes. They give you options when you have none.
Each one can be a home for our uprooted mind.
Matt Haig
The Copy Book

The Copy Book. How some of the best advertising writers in the world write their advertising.  We have to admit, the copywriting is no longer as …

The little book of coaching

From co-author of one of my favourite management book series – The One Minute Manager. Some inspirational quotes below: “What do you stand for? If we asked …

Deep Work

“I will live the focused life, because it’s the best kind there ...

Bad Blood

A page turner and thriller in real business world. Not sure if there’s...

One cannot think well, love well, sleep well, if one has not dined well.
Virgina Woolfe

School of Life

friends

我新认识了一个好朋友。 到了这个年纪,认识一个新的好朋友很不容易。 因为是爸爸朋友的孩子,又是高中校友,我们知道彼此超过20年,但也只是3年...

2 Paintings in our dinning room

My two paintings are finally on the wall. Copies after Utagawa Hiroshige, great master of the ukiyo-e (“pictures of the floating world”), with a bit of my …

track and field, athletic field, ground-1867053.jpg

As reluctant as I was to give up Eiger Trail after months of training, just crafted the training programme for Richmond Marathon 2022 (11 Sept). I …

俄罗斯入侵乌克兰之后的几天里,碰巧听到“Steve说”采访袁源的那期播客 –《伦理无法阻止战争,但让我们更接近和平》。 我总在睡...

cup, drink, book-5701931.jpg

What is motivation: The reasons why you act in certain ways. What are ...

Chinese Blogs/中文博客

friends

我新认识了一个好朋友。 到了这个年纪,认识一个新的好朋友很不容易。 因为是爸爸朋友的孩子,又是高中校友,我们知道彼此超过20年,但也只是3年...

Japanese style rice ball

夏初时节,天气炎热,这次做一款日式香煎饭团,非常简单,清爽可口。 其中点睛之笔是李锦记的“日式风味芝麻沙律汁”,酸酸甜甜,搭配米饭正合适。酱...

俄罗斯入侵乌克兰之后的几天里,碰巧听到“Steve说”采访袁源的那期播客 –《伦理无法阻止战争,但让我们更接近和平》。 我总在睡...