The Delight Index (and Experience of a Product or Service)
Covid has changed the entire humanity. Amid all the negatives from hos…
Business
Category Management – 2 The Process
Following “Category Management – 1 The Basics”, is t…
Category Management – 1 The Basics
As originated from retail business, Category Management (Catman) was s…
Grocery Market Data – 2 NielsenIQ
Yes to be precise, it’s NielsenIQ. The story goes back to 1923, when A…
Grocery Market Data – 1 Overview
I started my professional career as a project associate in the Innovat…
My Leadership Lessons 2 – Manage a Bigger Team
When the marketing team members reached to 8 a few years ago, I knew I won’t be able to give all the direct reports the right amount of guidance and attention, therefore restructured the team to 3 sub teams, and I only needed to work directly with 3 team leaders. It wasn’t easy when you …
My Leadership Lessons 1 – Communication of Strategy
The leader must communicate clearly the overall business and team visi…