Below I’m trying to summarise all the metrics measuring the effectiveness of specific marketing work, based on my years of experience in the field.
This excludes overall marketing/campaign performance metrics as that’s normally a sum of these according to target and investment. And I will have a separate article on measuring brand success.
This is an ongoing project and I will keep updating. The image is best viewed on desktop.
Latest Blogs
Covid has changed the entire humanity. Amid all the negatives from hos...
我新认识了一个好朋友。 到了这个年纪，认识一个新的好朋友很不容易。 因为是爸爸朋友的孩子，又是高中校友，我们知道彼此超过20年，但也只是3年...
Following “Category Management – 1 The Basics”, is t...
As originated from retail business, Category Management (Catman) was s...